Winning With AI

S2: EP.13 - Navigating AI Security: Insights from a Fractional CISO

Welcome to another enlightening episode of Winning with AI, where we explore the critical intersection of artificial intelligence and cybersecurity with our esteemed guest, Terry Ziemniak. Terry is a seasoned Fractional Chief Information Security Officer (CISO) and partner at TechCXO, with extensive experience in managing cybersecurity risks across various industries, including healthcare and technology.
In this episode, we delve into the complexities of data security in the AI landscape, discussing the evolving challenges and opportunities AI technologies bring to businesses. Terry shares his valuable insights on managing cybersecurity risks, the importance of developing robust risk frameworks, and the pivotal role of education in enhancing security practices.
We also discuss the dynamic nature of AI as a business tool, from predictive models to generative AI, and the critical need for organizations to proactively address potential risks to leverage AI effectively and safely. Don't miss this episode filled with expert advice and practical strategies for securing your data in an increasingly AI-driven world.

S2: EP.12 - Harnessing AI for Digital Marketing Success with Ivan Vislavskiy

In this episode of Winning with AI, we are thrilled to welcome Ivan Vislavskiy, CEO and co-founder of Comrade Digital Marketing Agency. Join us as Ivan shares his intriguing journey in the digital marketing realm and discusses how AI is revolutionizing the industry.
Discover the transformative role AI plays in enhancing business efficiencies, driving results, and shaping future marketing strategies. Ivan delves into the importance of personalizing marketing content and highlights key strategies for 2025 to stay competitive. Whether you're a small business owner or an AI enthusiast, gain valuable insights into leveraging AI for growth and success.

S2: EP.11 - Embracing AI: A Conversation with Christina Chen

Join us in this episode of "Winning with AI" as we sit down with Christina Chen, CEO of FirstAI, a leading company driving AI adoption in enterprises. Christina shares her journey from a computer science graduate to a seasoned leader in the AI space, emphasizing her passion for increasing diversity and inclusivity, particularly for women in AI.
We delve into the challenges and strategies surrounding AI adoption, discussing the balance between fear of adoption and the overwhelming array of AI tools available. Christina highlights the importance of starting small with pilot programs and scaling AI initiatives within enterprises, drawing from her experiences with diverse sectors, including law firms and professional consultancies.
In addition, this episode explores the significance of change management, data quality, and the evolving role of AI agents in transforming business processes. Christina also shares insights into government initiatives for AI growth in the UK and the need for inclusive AI education pathways.
Whether you're an enterprise leader, a tech enthusiast, or someone curious about the future of AI, this discussion provides valuable perspectives on harnessing AI's potential responsibly and effectively.

S2: EP.10 - The Future of B2B: Key AI Trends You Can’t Afford to Miss

Welcome to our insightful podcast exploring how AI transforms B2B marketing and business operations. Join industry titans Richard O'Connor (CEO of B2B Marketing), Tom Allen (Founder and CEO of the AI Journal), and Simon Wheeldon (Co-founder and COO of Cloudapps) as they discuss:
The impact of AI on personalised marketing and sales alignmentStrategic adaptations to AI innovationBalancing automation with a personalised touchBoosting operational efficiency and predictive intelligenceNavigating ethical considerations and data privacy challenges
Whether you're a small business owner or managing an enterprise, gain actionable insights into selecting the right AI tools and strategies for a competitive edge in the rapidly evolving B2B landscape.

S2: EP.09 - Harnessing AI for SEO Success: Insights with Prerak Mehta, Founder of NetMafia

In this episode of "Winning with AI," we dive into the world of SEO and digital marketing with Prerak Mehta, the founder of NetMafia. With over 35,000 students on Udemy, Prerak shares his journey from being an engineering student to establishing a successful SEO marketing agency during the pandemic. Discover how he turned challenges into opportunities and the strategies he employed to scale businesses through effective SEO practices.
Prerak discusses the significance of understanding user intent in SEO and how businesses can leverage AI tools to enhance their digital marketing efforts. He provides insights into the evolving landscape of search engines, including the integration of AI and the challenges and opportunities it presents.
Explore the importance of the EEAT framework—Experience, Expertise, Authoritativeness, and Trustworthiness—in creating high-quality content that stands out in an AI-driven world. Prerak also highlights the potential of AI in revolutionizing video and audio content creation, making advanced marketing strategies accessible to businesses of all sizes.
Whether you're a small business owner or part of a large enterprise, this episode offers valuable knowledge on navigating the complexities of modern SEO and digital marketing. Tune in to learn how to build a robust online presence and generate quality leads with Prerac's expert guidance.

S2: EP.08 - Unlocking Creativity: The Human Touch in an AI-Driven World with Joss Spinks

In this episode of Winning With AI, we welcome Joss Spinks, Director of Spinks Creative. Joss provides valuable insights on how to maintain creativity and authenticity in an increasingly AI-driven marketing landscape.
Key topics of discussion include:
The journey of Spinks Creative from a living room startup to a thriving agency.Challenges and opportunities of integrating AI into marketing strategies.The significance of human-to-human marketing in the age of AI.Balancing the efficiency of AI with the creative and personal elements that resonate with audiences.Joss Spinks underscores the importance of leveraging AI to streamline processes, personalize content, and enhance campaign effectiveness while ensuring human creativity remains central. Gain actionable strategies to effectively combine AI technology with creative thinking for impactful marketing outcomes.
Listen now to discover how to keep the human element at the forefront of your marketing efforts, even as you embrace the power of AI.

S2: EP.07 - A Fresh Start: Maintaining Pipeline Momentum with AI in 2025 with Andy McDonald

In this episode of Winning With AI, join our CEO, Andy McDonald, as he leverages his extensive global sales experience to address the unique challenges sales teams encounter at year-end.
With the end of the year fast approaching, many sales professionals are scrambling to hit their targets while gearing up for a strong start in January. Andy provides actionable insights on how AI can streamline your sales pipeline, enhance forecast accuracy, and ensure a smooth transition into the new year.
Key discussion points include:
Leveraging AI to understand sales behaviours and improve time managementUsing AI tools to prioritize deals effectivelyThe transformative power of behavioural intelligence and data-driven decision-making
Discover how AI technology can revolutionize your sales strategy, fostering better alignment between marketing and sales for mutual success. Don’t miss this deep dive into practical strategies that will keep your sales pipeline robust and help your business thrive in competitive markets.
Listen now to unlock the powerful impact of AI on sales and learn to use it as your business’s invaluable co-pilot.

S2: EP.06 - Navigating the AI Frontier with Andrew Pearson

In this captivating episode of "Winning with AI," we are joined by Andrew Pearson, the founder and managing director of Intelligencia Limited and a prolific author of books like "The AI Marketer" and "The Dead Ship Syndicate." Andrew shares his journey from working in the film industry in Los Angeles to becoming a key player in the AI and casino industries across Asia.
Andrew delves into the fascinating world of AI and its transformative effects on various industries, including casinos and sports betting. He discusses the role of AI in optimizing customer experiences, enhancing marketing strategies, and streamlining operations through advanced analytics and generative AI technologies.
The conversation also touches on the challenges and ethical considerations of AI, such as the use of facial recognition and personalized marketing. Andrew offers insights into the future of AI, emphasizing the potential for AI to revolutionize customer service, content creation, and beyond.
Listen in to explore the dynamic landscape of AI with Andrew Pearson, as he shares his expertise and vision for the future of artificial intelligence.

S2: EP.05 - The Future of AI: Insights from Seco Mind CEO Ajay Malik

In this captivating episode of "Winning with AI," we are joined by Ajay Malik, the visionary CEO of Seco Mind AI. Ajay shares his extensive journey through the AI industry, from his beginnings in small startups to leading roles at tech giants like Google and Qualcomm.
Ajay delves into the transformative power of AI, discussing its revolutionary impact on industries and everyday life. He explores the nuances of AI's role in workflow automation, predictive analytics, and the evolving interface between humans and machines.
Listeners will gain insights into Seco Mind's mission to make AI more accessible and efficient for businesses, emphasising the importance of personalized AI solutions. Ajay also discusses the future of AI, touching on groundbreaking technologies like neural interfaces and robotics.
Join us for an enlightening conversation that explores the endless possibilities and challenges of AI, offering a glimpse into a future where AI enhances productivity and enriches human experiences.

S2: EP.04 - The AI Revolution in Sales: Insights from George Storm

Welcome to another exciting episode of "Winning with AI." Today, we are joined by George Storm, a veteran in the sales industry with over two decades of experience spanning real estate, insurance, SaaS, and more. Now the CEO of Break the Box and co-founder of Skills, George shares his journey from an SDR to a visionary leader in the B2B SaaS space.In this episode, George delves into the transformative role of AI in the sales landscape. He discusses how AI is revolutionizing the startup ecosystem, enabling entrepreneurs to launch businesses with minimal budgets. However, he also highlights the pitfalls of over-reliance on AI, cautioning against sacrificing quality for quantity in sales outreach.George provides valuable insights into building effective sales processes, the importance of personalization, and the need to align sales strategies with buyer personas. He also shares his thoughts on the future of AI, emphasizing the importance of moving upstream in sales and focusing on human connection to thrive in a rapidly evolving market.Whether you're a sales professional or an AI enthusiast, this episode offers a wealth of knowledge on leveraging AI for sales success while maintaining the essence of human interaction.