In this episode of "Winning with AI," we are thrilled to welcome Richard O'Connor, CEO of B2B Marketing and a veteran of global media businesses. Richard shares his extensive experience from working with top firms like the Independent Newspaper, UBM, RELX plc and Informa plc, and delves into his current role at B2B Marketing and the Propolis community.
Richard discusses the practical use cases of AI in B2B marketing, emphasizing how AI can save time and improve efficiency in customer briefings, press releases, and video content creation. He also highlights the evolution of B2B marketing over the last decade, noting the increasing importance of data-driven decision-making and the rise of Martech.
We explore the concept of the "commercial marketer," who must be bilingual in the languages of business strategy and marketing. Richard underscores the need for marketers to reclaim their role in business strategy and be more involved in go-to-market processes, product positioning, and pricing.
Richard also shares insights into the future of B2B marketing, the impact of AI on the industry, and how businesses can incorporate the latest technologies to future-proof themselves. He provides actionable steps for B2B leaders to leverage AI effectively and ensure their strategies align with business goals.
Additionally, Richard introduces Propolis, a community-driven platform designed to provide B2B marketers with ongoing access to expertise, peer-to-peer learning, and practical content. He emphasizes the importance of trust and privacy in the age of AI and how Propolis aims to support marketers in navigating these challenges.
Tune in for a deep dive into the transformative power of AI in B2B marketing and gain valuable insights from one of the industry's leading voices.
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