EP.23 - Mastering Lifecycle Marketing: AI-Driven Strategies with Sascha Hoffman

In this episode of' Winning with AI, ' dive into artificial intelligence and its revolutionary impact on marketing. Sascha Hoffman, an esteemed digital media lifecycle marketing consultant, shares valuable insights into integrating AI into lifecycle marketing strategies. Sascha takes us on his journey, from his humble beginnings at a Silicon Valley startup to leading the charge in enhancing marketing efficiency with AI.

Learn how AI expedites content creation, optimizes analytics, nurtures customer relationships and ultimately converts marketing from a cost centre to a revenue generator. Sascha reveals how AI has transformed the stages of lifecycle marketing and why customer lifetime value is his North Star metric. Our conversation explores how artificial intelligence has ramped up productivity in Google Ads, landing page optimization, email marketing campaigns, and more.

Delve into the importance of crafting personalized campaigns with AI and understand the untapped potential in omnichannel marketing and SEO optimization. Discover how AI enhances existing marketing content, paves the way for an instant response culture in business communication and aids in managing and executing AB testing strategies. Hear from our expert on how businesses can turn AI into a supportive sidekick to amplify their human operators' productivity.

Join us in this insightful conversation to elevate your understanding of AI's transformative role in modern marketing. Listen in every Thursday for more industry-leading insights, and connect with Sascha Hoffman to continue discussing AI's evolving role in marketing.