EP.6 - The Empowered Buyer with Simon Wheeldon

Step into the empowering journey of modern buyers in the latest episode of "Winning with AI" – "The Empowered Buyer." This episode confidently tackles the newly evolved landscape of B2B sales, where intelligence-driven buying is not a choice but an expectation.

As businesses equip themselves with AI, today's consumers are more informed and discerning - elevating the playing field for B2B sales leaders. Our enlightening discussions shed light on these AI-enabled buyers, their heightened expectations, and the implications for your sales strategies.

We unravel the fine threads of this shift in buyer behaviour, supported by expert analysis and concrete data. Learn how to navigate this new world where AI is not just a tool for sellers but empowers buyers in their decision-making process.

Tune in to expand your perception of the sales arena and equip yourself with the indispensable insights required to thrive in this AI-enhanced B2B sales environment.

Embrace the 'The Empowered Buyer' era. Listen for a richer comprehension of how AI is transforming buying behaviours, reshaping sales strategies, and driving sustained revenue growth.