Winning With AI

EP.29 - AI & The Future of B2B Marketing with Richard O'Connor

In this episode of "Winning with AI," we are thrilled to welcome Richard O'Connor, CEO of B2B Marketing and a veteran of global media businesses. Richard shares his extensive experience from working with top firms like the Independent Newspaper, UBM, RELX plc and Informa plc, and delves into his current role at B2B Marketing and the Propolis community.
Richard discusses the practical use cases of AI in B2B marketing, emphasizing how AI can save time and improve efficiency in customer briefings, press releases, and video content creation. He also highlights the evolution of B2B marketing over the last decade, noting the increasing importance of data-driven decision-making and the rise of Martech.
We explore the concept of the "commercial marketer," who must be bilingual in the languages of business strategy and marketing. Richard underscores the need for marketers to reclaim their role in business strategy and be more involved in go-to-market processes, product positioning, and pricing.
Richard also shares insights into the future of B2B marketing, the impact of AI on the industry, and how businesses can incorporate the latest technologies to future-proof themselves. He provides actionable steps for B2B leaders to leverage AI effectively and ensure their strategies align with business goals.
Additionally, Richard introduces Propolis, a community-driven platform designed to provide B2B marketers with ongoing access to expertise, peer-to-peer learning, and practical content. He emphasizes the importance of trust and privacy in the age of AI and how Propolis aims to support marketers in navigating these challenges.
Tune in for a deep dive into the transformative power of AI in B2B marketing and gain valuable insights from one of the industry's leading voices.

EP.28 - Get Growing With Social Selling and AI featuring Dean Seddon

Welcome to another episode of Winning with AI. In this episode, we are thrilled to have Dean Seddon, a LinkedIn social selling expert, the CEO of MAVERRIK, and the co-founder of Commenter AI. Dean also authored the book Get Growing, Get Clients, Grow Faster and Spend Less Time Selling. With an impressive track record, Dean shares his journey and expertise in leveraging AI for social selling.
Dean delves into how he uses AI tools like ChatGPT for personal growth and business efficiency. He discusses the significant impact of AI in enhancing sales processes, from analysing stock market reports to creating compelling social media posts. The conversation explores the importance of combining AI with human skills to optimize outreach and engagement on LinkedIn.
Discover how Dean's company, MAVERRIK, evolved to specialize in LinkedIn marketing and learn about innovative tools like Commenter AI, Crystal Knows, and Human Linker that can revolutionize your social selling strategies. Dean emphasizes the importance of understanding the psychology of your prospects and using AI to make smarter, more informed decisions.
Tune in to learn practical tips for integrating AI into your social selling efforts and gain insights into the future trends that could reshape the industry. Whether you're a small business owner or part of a large enterprise, this episode offers valuable advice to help you navigate the ever-evolving landscape of AI in sales.

EP.27 - Shaping a Sustainable Future with AI featuring Michele Wong

In this insightful episode of "Winning with AI", we host the passionate and driven Managing Director of MLW Consultancy,  Michele Wong. Renowned for advocating sustainability and social responsibility, Michele delves into the potential of AI to revolutionise various industries. She takes you on her journey from politicking to infusing sustainability practices into businesses and shows how it aligns with her mission to make sustainability more accessible.
Michele shares her experience with AI tools that offer power-packed productivity and efficiency in her work. However, she also touches upon the ethical implications and risks associated with AI. Notably, she shares her encounter with AI voice cloning and avatars and ponders their impact on businesses and individuals, stressing mindful AI engagement considering governance and ethics.
From how AI can democratize businesses to its role in sustainability, discover Michele's unique viewpoint, which encourages a mindset transformation. Listen for a deeper understanding of how AI could fuel sustainability and social responsibility in your business model and the globe.
With today's shifting business climate, adaptability is critical for survival. This holds for individuals and businesses grappling with AI. Amid AI resistance by some, others have embraced it, recognizing the opportunities it brings.
This episode offers an enlightening journey into business sustainability, its perks, and how AI lends a helping hand in compliance and reporting. The experts highlight realistic ways of addressing environmental and social responsibilities within business structures. They also shed light on simple strategies for small businesses and startups to bolster their sustainability efforts considerably.
Listen for real-life examples of businesses tactfully cutting costs while leaving a positive environmental footprint. Discover why concentrating on environmental consciousness benefits our planet and contributes significantly to business cost reductions.
The episode serves as a guideline for embedding sustainability into business systems, emphasizing the need for transparency and accurate reporting for accountability. It unveils how AI can transform data collection and analytics, offering valuable insights for improved business decisions. Ultimately, the conversation reinforces that sustainability isn't just a boon for our planet but a smart business move.

EP.26 - Harnessing Technology for Tactical Advancements with Matt Doyon

Welcome to another insightful episode of Winning with AI. In this episode, we have an intriguing conversation with Matt Doyon, the CEO of Triple Session, a pioneering company making headway in using AI and sports-inspired coaching techniques to redefine selling strategies.
Matt shares his insights and experiences in harnessing the power of AI to improve sales strategies. He discusses the idea that minor, consistent improvements can bring about significant outcomes in terms of revenue and clientele. He also dwells on his use of AI, particularly in research and product development, and sheds light on how AI transforms content production and language translation.
Matt also provides valuable insights on the intersection of sports and sales, drawing parallels between the two and emphasizing the significance of applying a sports mindset in business. Tune in for this enlightening conversation that explores innovative ways to utilise AI technology to maximize the efficiency of sales teams.
This episode is a must-listen for anyone seeking to understand AI's transformative potential in automating and enhancing modern business operations and the importance of adopting a sports-inspired, coaching-centric approach to sales.

EP.25 - Getting AI & Cloud Strategy Right with Marc Firth

Join us as we delve into an enlightening episode of 'Winning with AI' featuring Marc Firth, a seasoned software engineer with over 15 years of experience. Marc shares insights about his journey at Jellyfish, his co-founding of Fernie, and how Fernie harnesses the power of Kubernetes workloads and data science jobs to offer unparalleled customer service. From generating scripts to extracting critical information using AI, explore his professional journey, accumulated wisdom, and the advantages of AI in today's digital world. 
In this engaging conversation, explore a real-world application of AI with the example of a prop manufacturer who used Google's Vision API to create an AI-powered search engine. Also, delve into our experts' insights on image recognition, the factors influencing the accuracy of Vision AI, and the debate on using deep learning neural networks versus more straightforward machine learning techniques.
This episode highlights the significant aspects businesses must consider when transitioning to AI, emphasizing the right business challenges, validating outputs, and the critical role of data access. The discussion goes beyond machine learning; it explores the ethical and legal considerations of AI applications for businesses, reassuring listeners with comprehensive deliberation about AI's potential and worthiness in the contemporary industry.
Lastly, tune into an invigorating discussion on AI's role in generating and refining data, its ethical and regulatory aspects, and anticipating the emergence of new certifications to validate AI models. The episode culminates with exploring AI's tremendous potential across various sectors and guides users to harness this technology wisely and strategically for their business needs.
Are you interested in working with Marc? Our listeners can get up to 10% off their Google Cloud Spend with complimentary support options for contracts transferred before July 31st. Reach out to him directly today. 

EP.24 - Entrepreneurship, AI and Authzed with Jacob Moshenko

In this riveting episode of 'Winning with AI,' we welcome Jacob Moshenko, CEO of Authzed and a celebrated innovator in the cloud-native ecosystem. Starting his career in prominent engineering roles at Amazon, Google, and CoreOS, Jake navigates the complexities of access control and permissions, revealing how Authzed is revolutionizing the cloud-native permissions database industry.
We delve into the role of AI in every aspect of Jake's venture and personal life but also explore why AI integration is limited in areas that require stringent access control. We also discuss extensively the journey of Authzed's inception, fueled by Jake's encounters with common problems of access control in tech companies and insights from Google's Zanzibar paper. Tune in for a fascinating chat on the future of access control, AI's limitations, and its unmatched potential.
The role of AI in organizations and its potential to address and solve overarching issues are also focal points of our discussion. From sharing perspectives on AI's adoption in large versus small enterprises to the necessity of developing an AI skillset akin to creating a spreadsheet, we explore the spectrum of responses and gains in efficiency.
The discussion also includes reflections on an era witnessing rapid growth, evolution, and shifts, examining the innovative solutions crafted by start-ups like Authzed. Understand the difficulties of longitudinal analysis in such an environment, the merits of AB testing, and anticipate the future of permissions management from an industry disruptor viewpoint.
Explore the continuous wave of change and potential hurdles standing in the way of AI innovation and disruption. Grasp lessons on 'iterative greatness,' the concept of creating Minimum Viable Products (MVPs), and their contribution in revolutionizing the permissions industry. Tune into this engaging discussion, gain valuable insights, and delve into the transformative potential of AI in the realm of permissions management.

EP.23 - Mastering Lifecycle Marketing: AI-Driven Strategies with Sascha Hoffman

In this episode of' Winning with AI, ' dive into artificial intelligence and its revolutionary impact on marketing. Sascha Hoffman, an esteemed digital media lifecycle marketing consultant, shares valuable insights into integrating AI into lifecycle marketing strategies. Sascha takes us on his journey, from his humble beginnings at a Silicon Valley startup to leading the charge in enhancing marketing efficiency with AI.
Learn how AI expedites content creation, optimizes analytics, nurtures customer relationships and ultimately converts marketing from a cost centre to a revenue generator. Sascha reveals how AI has transformed the stages of lifecycle marketing and why customer lifetime value is his North Star metric. Our conversation explores how artificial intelligence has ramped up productivity in Google Ads, landing page optimization, email marketing campaigns, and more.
Delve into the importance of crafting personalized campaigns with AI and understand the untapped potential in omnichannel marketing and SEO optimization. Discover how AI enhances existing marketing content, paves the way for an instant response culture in business communication and aids in managing and executing AB testing strategies. Hear from our expert on how businesses can turn AI into a supportive sidekick to amplify their human operators' productivity.
Join us in this insightful conversation to elevate your understanding of AI's transformative role in modern marketing. Listen in every Thursday for more industry-leading insights, and connect with Sascha Hoffman to continue discussing AI's evolving role in marketing.

EP.22 - Fear, Curiosity and Providing Value with AI featuring Tom Allen

Join us for an enlightening conversation with Tom Allen, founder and CEO of the AI Journal, as we discuss the transformative potential of Artificial Intelligence (AI). From automating business processes to generating creative content, this episode offers unique insights into how AI is influencing myriad sectors and shaping everyday lives. Learn about the cutting-edge trends and strategies that businesses need to adopt in order to capitalize on this game-changing technology.Tom shares his own experiences with AI, emphasizing the importance of continuous learning and curiosity. From automating standard processes to generating innovative content, discover how the potential of AI is limitless and can be leveraged for business success. Whether you're a business owner planning for the future, a tech enthusiast eager to learn more about AI trends, or an individual curious about the role of AI in daily life, this episode provides a wealth of insights.Delve into the fascinating world of quantum computing, and discover how its union with AI can pave the way for technological advancements. From addressing data security and privacy concerns to fostering a community of AI enthusiasts, the episode leaves no stone unturned. Learn about the importance of AI implementation within organizations, from Gen AI to tabular AI, and why there's no 'one-box solution' for all business needs.Get a glimpse into the future of AI and tech consolidation, and explore the potential of developing a truly collaborative relationship between AI and businesses. Learn why long-term relationships are crucial in fostering innovation and driving fruitful product development. Join us as we explore how mission-led businesses, defined by their meaningful impact, will shape the future.In this episode, we also delve into the changing realities brought by AI and wearable tech, particularly in the retail industry. Understand how these technologies are ushering in an era of improved service delivery and immersive customer experiences. We discuss AI's role in job creation and skill enhancement and underscore the importance of education in understanding and leveraging AI.Finally, engage in a provocative discussion about whether businesses should build strategies around AI or use AI to support existing strategies. This episode leaves you better informed and ready to harness the extraordinary potential that AI offers.

EP.21 - Transformative Tech and AI in business with Jimar Garcia

In the transformative episode of Winning with AI, Jimar Garcia, Director of Solutions and Innovation at Genus Technologies, leads us on an eye-opening tour of the role AI plays in business innovation and disruption. Leveraging his expert knowledge and vast experience, he provides an in-depth review of AI's contributions – from image generation to structuring engaging presentations within a professional setting.
Garcia highlights insightful nuances of the developer world's ongoing revelations regarding AI-based code generation. His conversation pierces deep into the intersection of business and AI, exploring its powerful implications for content and predictive development. Learn more about how AI is improving business processes, particularly in making unstructured content handling more efficient.
AI is revolutionising document management, and this episode breaks down precisely how it makes unstructured content actionable. Examine how businesses leverage this cutting-edge technology to streamline operations, from extracting crucial data from invoices to integrating AI for personalised interactions.
Beyond the promises and potential, this episode also illuminates the challenges industries face with AI, such as the urgent need for robust security systems owing to data protection concerns. It elucidates the need for clear guidelines and creates greater awareness about the hurdles businesses must overcome to harness the full potential of AI successfully.
Jimar Garcia concludes the episode, by highlighting the nuanced balance required between innovation and revenue generation. Diving into the importance of successfully implementing strategies that foster innovation, he underscores the critical importance of first principles and core business strategies, emphasising the value of trust and long-term partnerships in the ever-evolving AI industry.

EP.20 - Decentralising the Future: AI & Blockchain Revolution with Roberto Capodieci

In this enlightening episode of Winning with AI, Decentralising the Future: AI & Blockchain Revolution, we delve deep into the convergence of artificial intelligence and blockchain technology, exploring their pivotal role in shaping a sustainable, decentralised future with expert Roberto Capodieci, CTO of SimFly. Find out how AI is not just a tool but a transformative force across various industries, including IT forensics, data-driven investigations, and beyond. We begin by examining the foundational use of AI in everyday life and at work, setting the stage for a broader discussion on the synergy between AI and decentralised systems. Learn about specific projects where the integration of AI with blockchain yields innovative outcomes, guiding the evolution of Web 3 and blockchain strategies across sectors. Join us on this insightful journey as we uncover actionable strategies and innovative solutions at the intersection of AI and blockchain, empowering B2B sales leaders to navigate the complexities of the modern business landscape.